About Us



Started in the year 2018, Urban Roots is the brainchild of Shefali Sehgal and was launched with an objective of bringing fashion which connects you to the Roots. We are devoted to bringing you the best in Indian Ethnic wear which connects you to the Roots with an Urban Twist. We launched our first store in UAE and our store is a true reflection of the objective we have set for ourselves.

We are now moving online which will help us expand our reach to our customers and specially in current times when we want to shop from the comfort our homes. We aspire to bring some of the handcraft collections and arts like Hand Block Printing from Jaipur, Phulkari works from Punjab , Chikankari from Lucknow are just a start for us.

As we expand from here, we aspire to expand our collections and bring you the best in fashion to your doorstep.